At Dunlap Marketing Group, our mission is simple—deliver marketing that works. We go beyond surface-level tactics to build full-funnel, data-backed strategies that generate real, measurable results for our clients. Whether it’s increasing brand visibility, generating high-quality leads, or boosting return on investment, we tailor every campaign to meet the unique needs and goals of each business we partner with.
Our team brings together deep industry expertise, innovative digital tools, and relentless attention to performance. We believe in a hands-on, analytical approach that turns insights into action and action into results. From HVAC to home services, finance to luxury real estate, we understand that no two businesses—or their customers—are the same. That’s why we don’t believe in one-size-fits-all marketing.
What sets Dunlap apart is our commitment to combining creativity with precision. Every campaign we launch is tracked, optimized, and refined continuously to ensure maximum impact. We monitor key metrics closely, react to trends in real time, and adjust tactics based on what works—so our clients stay ahead of the curve and ahead of the competition.
Below are four case studies that reflect the diversity of our capabilities and the results we consistently deliver. These aren’t just marketing wins—they’re business wins, powered by strategy, execution, and a whole lot of hustle.
To help a regional credit union expand its customer base and product engagement, we launched a comprehensive, cross-channel campaign focused on both brand awareness and bottom-funnel conversions. Through tailored ad creative, keyword-specific landing pages, and detailed monthly optimizations, we boosted lead volume while maintaining efficient cost-per-action. This segmented approach allowed us to prioritize the credit union’s diverse KPIs while optimizing performance in real time.
Our team also used conversion tracking pixels to monitor results by product and campaign, giving the client precise insights into ROI and effectiveness. By leveraging tactics like SEM, display, and customized messaging, we consistently drove high-quality leads while supporting long-term growth goals for account openings, loan products, and overall membership expansion.
Marketing luxury real estate requires precision targeting and high-value engagement. For a Southern U.S.-based agent, we recommended an annual email marketing campaign that leveraged advanced audience segmentation, focusing on high-net-worth individuals with an interest in premium properties. Monthly deployments promoted new listings while maintaining top-of-mind awareness with affluent real estate intenders.
With an average monthly investment of $1,280, our strategy reached 36,000 inboxes each month with impressive open and click-through rates. By consolidating multiple properties into single email blasts and redeploying to active segments, we maximized the client’s budget while generating qualified interest and sustained brand presence in an ultra-competitive market.
A home services company specializing in windows and doors came to us with a clear goal—generate more leads while reducing acquisition costs. With a one-year, $288,449 campaign targeting the Western U.S., we created a multi-touch strategy that included Display, Facebook, SEM, and advanced geo-targeting via Device ID Matchback. These tools allowed us to reach the right homeowners at the right time, particularly in high-value neighborhoods.
By supporting top- and mid-funnel efforts with Local and Organic SEO, we drove a 95% increase in total leads (1,500+), with engagement up by 37% and impressions topping 14.1 million. Performance Max campaigns ensured the ads reached intent-based audiences across platforms, while creative testing and smart budget allocation (32% to Display, 21% to Facebook, and 26% to SEM) kept performance optimized throughout the campaign.
In the highly competitive HVAC industry, timing is everything—most homeowners only seek out service during emergencies. To combat this challenge, we implemented a full-funnel strategy focused on brand recognition and emergency search visibility. Using a mix of Streaming TV and Display advertising, we built familiarity and trust with homeowners in the Southern U.S., while Search Engine Marketing (SEM) and SEO ensured the client showed up when it mattered most. As brand awareness grew, SEM performance improved dramatically due to increased click-through rates from users who were already familiar with the company.
With an annual investment of $350,000, this campaign delivered over 14 million impressions and drove 1,051 direct leads—resulting in a 125% return on investment. When impression share declined, we quickly adjusted ad spend to maintain visibility. The strategic integration of Local SEO and organic search helped the client secure top results on Google, further cementing their authority and accessibility during critical moments.
